 
Diabetes Dateline
Fall 2007
NIDDK News
NDEP Announces National Campaign to Promote Free Diabetes Resources
 The National Diabetes Education Program (NDEP) announced a new national campaign to coincide with its 10th anniversary this year.
The One Call. One Click. initiative, designed to promote the NDEP as the public’s number one
source for free diabetes information, includes distributing media kits that contain new print, online, and radio public service announcements in English and Spanish to the program’s 200 partners and the public media. The NDEP announced the campaign at its June 7 steering committee meeting in Bethesda, MD.
As part of the campaign, the NDEP established a new toll-free phone number, 1–888–693–NDEP (6337), and has established a new website address to make it easier for people to remember: www.YourDiabetesInfo.org. This new phone number and website address are simply “aliases,” which will connect to the traditional NDEP phone number and website still in effect, NDEP Director Joanne Gallivan told steering committee
meeting attendees.
As part of the campaign, the NDEP established a new toll-free phone number, 1–888–693–NDEP (6337), and a new website address to make it easier for people to remember: www.YourDiabetesInfo.org.
Gauging Public Awareness
In addition to the campaign, Gallivan said the NDEP commissioned a survey of the public’s knowledge, attitudes, and practices related to diabetes. The survey, which had a target sample size of 1,600 people aged 45 and older, found that 89 percent of respondents considered diabetes to be a serious condition. Other results culled from the survey include
46 percent of the surveyed population is at high risk for diabetes as defined by risk factors, but only a quarter of them reported feeling at risk for diabetes being overweight, heredity, and lack of exercise are well-known risk factors for diabetes, but belonging to a particular race or ethnic group is not a recognized risk factor 57 percent of people with diabetes have heard the term “A1C,” and 30 percent of people with diabetes can report their last A1C level 39 percent of the public and half the people with diabetes are aware of the link between
diabetes and heart disease and identify heart disease as a serious health problem caused by diabetes the public—especially people with diabetes—have heard of the NDEP’s campaigns
For more information about the NDEP, visit www.ndep.nih.gov.
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NIH Publication No. 08–4562
October 2007
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